You may have noticed if you like sneakers like I do, that there is a little craze around the Adidas Ultra Boost and more so on all the latest colour options that the company are coming out with. As soon as they come out in store they seem to immediately sell out worldwide. It is not easy to get your hands on the coveted colour. The phenomenon is huge as not only does the shoe looks great but it is a performance shoe which fits like a glove, is ultra light and very comfortable to wear. Adidas have been teasing the public with the triple black model with a black sole which is due to come out in December in limited quantities. Adidas are on a roll mastering their marketing game and creating a public crave for their gold winning models.
TRD: This is the day when you become unfaithful to Nike.
Did you know: The Ultra Boost did not get the initial attention Adidas had hoped for but it was Kanye West’s performance wearing the triple white Ultra Boost at a Bulls game that made it an instant hit (the shoe sold out within hours on the Adidas site).
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