Albin Johansson, creative director Max Svärdh and Arigato who wishes to remain anonymous (whilst simultaneously “thanking” everyone in Japanese) are the men behind this Swedish sneaker brand that offer shoes for both men and women. Labelled Axel Arigato, the brand established only in 2014 has had a rapid development now selling in more than a 100 countries with 300,000 followers online. Their strategy is focused with an online mindset promoting their products with social media, word of mouth and their online shop. The designs are clean and pure with quality leather colour variations.
Did you know: Axel is based in Paris focusing on the creation while operations take place in Sweden.