Ian Schrager, the man behind the mythical Studio 54, who made boutique hotels cool, has opened his latest venture called Public. The Public hotel New York is located at 215 Chrystie Street in the Bowery district, Manhattan’s Lower East Side. Schrager wants to disrupt the market with this 370 room luxury boutique hotel, with a room price starting at $150. It’s luxury for all as stated on its website. How does he make this possible? He has decluttered the old luxury hotel models, removing the bell man, porters, concierges and room service. Rethinking services, adapting them for an astute modern traveller. It’s modern luxury with a focus on experience, where the guests can check in themselves with the help of an iPad, have free access to the fastest wifi in the city, and the rooms are equipped with Apple TV and 12 USB ports. Whilst there will be no more concierge, Public Advisors in black t-shirts will be available throughout the hotel for assistance. And if you’re hungry, different food options will be available whether you want to dine in the restaurant with a menu by Jean-Georges Vongerichten, order your food by chatbot which you can then pick up at the elevator, or get your food at the in-house grocery store.
The design of the property was handed to Herzog & de Meuron with a cosy chic atmosphere in mind. Public is a place where people can meet with three bars available, starting with a cocktail bar named Diego, a rooftop bar with 360 degree views and the lobby bar. There will also be a multimedia performance space named Public Arts that “will host film screenings, theatre and dance productions, musical performances, exhibitions, talks and ‘even hot sweaty dancing’”. With all of this you may just forget to step outside of the hotel. Book your hotel in New York
Did you know: Schrager received a full, complete and unconditional Presidential Pardon from President Barack Obama for tax evasion in the late 70s
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